In September, the Care Quality Commission (CQC) will be launching a maternity campaign, which focuses on women who are pregnant, are looking to be pregnant, or have recently used maternity services in England.
All women have the choice to have their baby at home, in a midwife led unit or in hospital, however, some women are not aware they have a choice when it comes to giving birth. Through the campaign the CQC will be raising awareness of their independent inspection reports which can help women make an informed decision – to help make the right choice in where they give birth. The CQC will also be encouraging people to share their experiences of care – good or bad, as this information supports the monitoring, inspecting and rating of services.
The CQC are looking to recruit 3-5 people to take part in video case studies, plus extra they will use on online channels and broadcast media.
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